Persona Collective is built on collaboration. Our core team has worked together for many years, shaping the vision and creative direction of the company. For each new project, we bring together a wider network of artists, designers, performers, collaborators and partners, combining returning members with new voices to create something unique every time. You can explore our extended community of collaborators in the Projects section.

Core Team

Rocio Ayllón

➔ Artistic Director & Spatial Storyteller

Ting-Ning Wen

➔ Assistant Director & Choreographer

Rocio is an immersive theatre director, spatial designer, and founder of Persona Collective CIC, originally from Spain. Her work transforms real-world environments into interactive landscapes of fiction, memory, and play, merging performance, design, and collective storytelling. Through large-scale site-specific productions, workshops, and multidisciplinary collaborations, she explores new forms of interactivity and audience agency inspired by video game mechanics. Supported by Arts Council England, her recent works, The Infinite Game (2024) and The Village (2023), continue her pursuit of reimagining how we experience space, story, and community. Alongside her performance practice, Rocío is also committed to ecological and landscape design, approaching space-making as a living dialogue between people, place, and the natural world.

Ting-Ning is an actor, dancer, and movement director from Taiwan, holding an MFA in Choreography from Trinity Laban Conservatoire of Music and Dance. She is a co-founder of Ensemble Not Found, an acclaimed devising theatre company known for its interdisciplinary and collaborative work. In 2022, Ting-Ning was selected for the New Earth Performer Academy. She is currently touring with Frozen Light, performing the role of Elspeth in Ancient Oak of Baldor. Her recent performance and choreographic collaborations include work with Halfpace Theatre, Eira Dance Theatre and Caracalla Dance Theatre. Beyond the stage, Ting-Ning actively collaborates with emerging artists across disciplines such as architecture, sonic art, visual art, and digital media. Most recently, she worked as a researcher and choreographer using motion capture technology and Labanotation in collaboration with Harvard University’s Chinese Art Media Lab (CAMLab), exploring the intersection of movement, technology, and cultural storytelling. She joined Persona Collective in 2023 for the production of The village.

Satu Streatfield

➔ Lighting Designer & Researcher

Finn Boxer

➔ Sound Designer & Cinematographer

Satu designs light for public spaces, performances, and art. Since 2006, she has worked as a lighting designer on projects spanning architecture, art, exhibitions, the public realm, events, and site-specific immersive theatre. She was a Design Associate at the lighting design practice Speirs + Major until 2016 and has worked as a freelancer since 2017. Recent work includes lighting design for Wayne McGregor: Infinite Bodies at Somerset House (2025), 1880; That: Christine Sun Kim and Thomas Mader at Wellcome Collection (2025), and Astonishing Things: The Drawings of Victor Hugo at Royal Academy of Arts (2025). In 2022, she was appointed as a Mayor's Design Advocate and continues to work as a specialist consultant in research, planning, and design for the urban night. Her practice is interdisciplinary, collaborating with designers, architects, artists, researchers, filmmakers, musicians, writers, and performers. She explores light and the urban night from every angle and at every scale, bringing architectural and urban lighting design principles into her work in art and theatre, and applying a scenographic, narrative-led approach to the design of public space and the nocturnal environment. She has been part of Persona Collective since 2018, serving as Head of the Lighting Design and Research Team.

Finn is a sound designer, multi-instrumentalist musician, cinematographer, and director. He has worked with Padula Productions, with his films screening at international festivals. Since 2018, Finn has been a core collaborator with Persona Collective, composing live music for productions, creating soundtracks, documenting site-specific research, and filming The Halfway House (2020), a feature-length film version of the immersive theatre production currently in festival competition. His multidisciplinary practice combines sonic and visual storytelling, creating immersive audiovisual experiences that blur the boundaries between music, film, and performance.

Sami Sabik

➔ Creative Technologist

Sami is a multidisciplinary engineer specializing in electronics engineering, material sciences, and micro/nano engineering. With serious prototyping skills and a background in cutting-edge research, he creates innovative interactive technologies that bridge the physical and digital worlds. His work spans musical instrument development, interactive installations, and flexible electronics research. He engineered the concept and technical systems for Playtronica's Orbita, a playful music device that transforms color and gesture into sound. He has worked as a Research Engineer at TNO Holst Centre, developing advanced nanotechnology applications and holding patents in electronic device manufacturing. He currently works as a Creative Technologist at The LEGO Group. Sami has been supporting Persona Collective since 2018, creating interactive environments across multiple productions. In 2024, he collaborated with director Rocio Ayllón on The Infinite Game, an Arts Council England-funded DYCP research project merging game mechanics and immersive theatre. He designed and built the interactive technology systems, including RFID-enabled props, projection mapping, and audience-triggered narrative elements that allowed audiences to influence the story in real-time. Passionate and creative, he constantly seeks challenging projects involving cutting-edge technologies and engaging concepts, bringing technical vision to experiential and performative work.

Emily George

➔ Visual Designer & Concept Artist

Emily is a visual designer and set conceptualist specializing in immersive performance environments. She graduated from Kingston School of Art with First Class honours in Graphic Design in 2018. Her work spans commercial production, immersive theatre, and social enterprise. She has art directed campaigns for Dyson, Microsoft, and Prada, and worked on film and television productions including Sky Italia's Devils and multiple commercial projects. Since 2018, she has been Co-Founder and Creative Director of Rehandle, an eco-innovation start-up based at Somerset House's Makerversity, upcycling plastic vegetable sacks into handcrafted products. Emily joined Persona Collective in 2020 for The Halfway House, developing set concepts for the dystopian hotel atmosphere, creating posters, graphics, and set pieces, while also performing as one of the lead maids. She founded Hacknakey, a life drawing and live music event in Hackney, and currently serves as Creative Lead for Community Sauna Baths in Hackney Wick. Her practice bridges commercial design with community-focused creative work, combining graphic design, set design, art direction, and performance.

Edmund Fraser

➔ Photographer

Edmund is a London-based photographer and director at the forefront of innovative imagery. Originally trained as a printmaker, he turned to photography in 2009 and now works across stills, motion, and interactive mediums from his North London studio. Edmund's energetic and experimental approach tests the boundaries of content creation, combining technical vision with dynamic photographic style. His work has been commissioned by major brands and publishers including Nike, Adidas, Puma, Selfridges, GQ, Nowness, Dazed, Vice, Disney, Google, Red Bull, National Theatre, and LVMH. He is represented by JSR Agency for UK and US commercial work. Edmund joined Persona Collective in 2023 for The Village, serving as photographer and director, documenting the multi-location immersive production across Soho. His colourful, youthful style and ability to engage viewers through innovative visual experiments have established him as a distinctive voice in contemporary photography and direction.

Jack Wates

➔ Spatial Designer & Installation Artist

Jack is an installation artist and spatial practitioner working at the intersection of experimental sculpture and performative environments. With a background in architecture and a specialism in working with light, he creates experiential art projects that thoughtfully combine physical and immaterial qualities. His work is often site-specific and immersive, inviting interaction and encouraging participation to create unique and memorable public experiences. His projects include public realm commissions, multi-sensory installations, and exhibition design work for venues including Somerset House, Wellcome Collection, Chisenhale Gallery, and Barbican London. He is a Senior Lecturer on the MA Interior Design course at Istituto Marangoni and has teaching experience at Oxford Brookes University and University of Brighton. Jack has been collaborating with Persona Collective since 2018, initially as lighting designer for The Candidate. He designed The Storm Room for The Halfway House in the incredible dome room at the Central Saint Martins building, and created the installation at The Village peeproom, bringing his expertise in light, spatial design, and performative environments to each production.